Air Esscentials
Air Esscentials is a scent branding company located in Miami, FL. They're products are used by customers and businesses all across the world.
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Overview
The goal of the Air Esscentials website was to update the design of the site to a more modern design and to match their current brand standards.
In addition, we saw opportunities to improve the user flow, specifically during the checkout process. One goal of any e-commerce project is to be sure that the checkout process is simple as can be. The less friction or pain points, the better.
Colors & Typography
We used the existing brand guidelines to design the new website, along with updating the typography to make it more cohesive for the overall brand and website.
Website Design
We used the Elementor page builder plugin to build the website, including building out custom templates for the shop pages, product pages and checkout page. In addition, we used CartFlows to help improve the checkout flow and to enable the ability for Air Esscentials to add upsells during the checkout process.
Today, I can’t imagine not working with Grant. The design of our new website is perfect. But just importantly, now everything is connected and branded for our online presence. Whether it’s creating an all-new website, fine tuning your existing site, or helping create your online identity, I highly encourage you to give Grant your ideas and see the ideas and results he creates for you. I know you’ll be impressed.
Name: John Doe
Role: CEO
Company: Lakeside Project Solutions